Bernadette Balla is an ambitious and spiritually focused young woman who lives and works in the eclectic hub of San Francisco.
She started in the position of quality assurance manager at Silicon Valley start-up Twitch in 2009. Twitch is the world’s leading streaming video and gaming platform, a recent unicorn, having been acquired by Amazon two years ago for just under a billion dollars.

Over the last few years Bernadette has dedicated herself to the evolution of an authentic and spiritual approach to her life, one she now integrates seamlessly into her career in the tech world. She firmly believes in the power of positive thinking and the importance of savouring every moment you experience in life.

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★ I have explored practical methods to achieve this drawing on my fascination with the way science and spirituality interrelate to create a new way of approaching life!
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Why do we shop for stupid things?

Visit any medium or large town on a typical Saturday afternoon and what do you see? Shops upon shops line the streets and busy malls are packed with people, eager to get their hands on something new, something exciting.   

Big signs saying “SALE! HALF PRICE!” attract people looking for bargains. Queues and queues at every clothes shop, perfume counter, jewelers.

But it’s not just any Saturday...

It’s the first since the release of the latest iPhone!

Phone shops are bursting at the seams. Teenagers await their shiny new devices, excited to impress their friends. Mr business man can’t miss out either - he simply must have the sleekest and newest design so his clients know he’s successful and respectable.

What’s this really about?

What’s our real motivation behind this behaviour?

Are these things what we really want?

We live in a world where everything must happen now. That eBay seller doesn’t post items on the same day? They’ve lost a good few sales.

Or how about that customer in front of you in the supermarket, not packing their bags fast enough, delaying your turn by a few seconds?

We want instant gratification, we don’t want to have patience anymore.

This is a whole subject in itself but when you look at people’s shopping habits it’s clear to see...the thrill of something new, regardless of quality.

Instead of saving money and buying good quality clothes that last, many of us compromise and go for what’s cheap and accessible to us in that moment.

Give Me More!

The pressure from advertising doesn’t help.

Playing to our fears and desire to belong, putting pressure on us to conform to keep up with those around us like Mr business man I mentioned earlier.

Happiness, Peace & Joy…in 10 easy payments!

The quick fix we get from impulsive buying isn’t just about getting our practical needs met.  

It’s an emotional quick fix.

Buying things makes some of us think we’ll be happy. We think the things we buy actually matter.

We use the quick fix as a substitute for real happiness, whether that fix is in the form of spending money, taking drugs or gambling.

Many of our towns seem as if they’re built around making us buy things we don’t need and don’t really want.

Built for this purpose, to give us a focal point to pump money into the economy, buying and buying.

This point really hits home when I visit smaller towns. It feels so strange without all the hype…

And so nice! So peaceful. So real.
The city of Tromso

The city of TromsΓΈ in northern Norway has precisely this effect. With a population of 72,000, it feels like a lot less because all the hype I’m so used to wasn’t there. People have what they need and their town is not built to fuel an obsession with spending and accumulating material objects.

Minimalism -  What puts people off?

If I mention living minimally it feels like some people are secretly cringing inside, as if I’ve said I’m going to live in a hippy commune and stop using electricity.

Minimalism doesn’t mean living in a cave. It doesn’t mean going without. It doesn’t mean suffering. It’s the real norm, and the way our society is going is far from that.

Some of us just have misconceptions. Others are in too deep with all the material things, all the superficial Hollywood gossip, to realise what’s truly important.

Are you affected by compulsive spending? Or is it more subtle? Would you like to save money but find yourself buying things you know deep down you don’t want or need?

Is this because of boredom, restlessness, dissatisfaction or anything else we’ve talked about?

As children, we never cared about accumulating stuff.

It was programmed into us later.

Realize that the potential for endless happiness is already within you, all that you need is within you and if you persist, one day you will find it.


1 comment:

  1. hahahaaaahahahahaha wow. completely psychotic, good old bern!


★ I have explored practical methods to achieve this drawing on my fascination with the way science and spirituality interrelate to create a new way of approaching life!